ByteArk Lighthouse
Stop guessing which content people actually watch
See which content viewers love, how long they watch and where they drop off. Use it to make content people watch to the end, and decide with data instead of gut feeling.
- Know what content works
- See where viewers drop off
- Measure VOD and Live
Viewing data you can act on
- See viewing data instantly
- Realtime
- Drill down by video, series and category
- Every video
- Measure every streaming format
- VOD · Live
- Know how far viewers get
- Retention
How it works
See, understand, then act
Turn viewing data into decisions: go from view counts to knowing what content to make next.
Step 1 · See
Know which content people love
See which videos and series get the most views, the longest watch time and the most return visits. Start with the whole platform, then drill into any single title.
- View counts based on real plays
- Total watch time per title
- Compare by video, series and category
Step 2 · Understand
See where viewers leave
The retention graph shows how far viewers get before they drop off, what they rewatch, and where they pause or skip. That tells you what to fix.
- Retention graph by % of video
- Where viewers pause and skip
- Where your audience is located
Step 3 · Act
Use the data to improve
Use insights to refine content, shape your schedule or target your marketing. Filter and export the data, or embed the dashboard in your own system.
- Filter, rank and export data
- Embed the dashboard in your platform
- Let your content team decide with data
Core metrics
4 numbers that change how you decide
Skip the hundreds of numbers. Focus on the 4 metrics that tell you what matters about your audience, from popularity to the spots you need to fix.
- Measured from real plays, not page loads
- Retention shows what content to fix
- Drill down to video, series and region
- Views
- Which content is popular
- Watch Time
- How long viewers spend on a video
- Retention
- How far viewers get and where they leave
- Pause / Seek
- Where people pause or skip
Questions Lighthouse answers
Turn questions into answers
What content owners want to know about their audience, answered with real data.
Which content gets the most views?
See view counts from real plays and know which videos and series are most popular.
How long do people watch?
Total watch time shows how well your content holds viewers.
Where do people drop off?
The retention graph by % of video pinpoints where viewers leave, so you can fix it.
Where do people pause or skip?
Pause and Seek points show which parts engage viewers and which lose their interest.
Which series and episodes work?
Drill down by series and category to see what kind of content performs well.
Where is your audience?
Geographic data helps you understand your viewers and plan for the right audience.
When do people watch most?
Daily and time-of-day view counts help you plan releases and scheduling.
How many watch a live stream at once?
Track live viewers to measure events and broadcasts.
How do I use the data?
Filter, rank, export, or embed the dashboard in your own system.
Different from web analytics
Why not just use Google Analytics
Generic web analytics weren't built for video. Lighthouse measures real viewing.
| — | ByteArk Lighthouse | Generic web analytics | No measurement |
|---|---|---|---|
| Measures real video engagement | Supported | Limited | Not supported |
| Per-video retention graph | Supported | Not supported | Not supported |
| Pause / Seek points | Supported | Not supported | Not supported |
| Concurrent live viewers | Supported | Not supported | Not supported |
| Drill down by series / episode | Supported | Not supported | Not supported |
| Embeddable dashboard, works with ByteArk Player | Supported | Not supported | Not supported |
Decide with data, not gut feeling
Connect the SDK or turn on the plugin in ByteArk Player and see viewing data right away.